Comedian Seth Rogen is helping to make full-time care for Alzheimer's disease sufferers a reality by setting up a special grant program via his Hilarity for Charity foundation.
The Knocked Up star has become an outspoken campaigner for increased government funding into Alzheimer's research after his now-mother-in-law was diagnosed with the condition shortly after he began dating screenwriter Lauren Miller.
The couple wed in 2011 and subsequently set up the Hilarity for Charity organization, which aims to raise money for dementia research projects, and he even testified at a U.S. senate hearing on Alzheimer's research earlier this year (14).
Now Rogen and Miller have teamed up with officials at Home Instead Senior Care to offer grants for in-home services, which many families across the U.S. and Canada are unable to afford.
The funnyman admits he has no idea how he and Miller's family would have coped had he not been able to help cover the costs of his mother-in-law's treatment, and now he wants to provide the much-needed care for others struggling with the illness.
He explains, "The only thing that makes the situation remotely liveable is the fact that I'm in a very comfortable financial situation and we can pay to have someone live with Lauren's mother, essentially, and provide her 24-hour care.
"We started to realize that the government does not subsidise this type of care, as many think they should, and a lot of people just can't afford it on their own, so we have set up a program where, if you can't afford it, you can apply for a grant through Hilarity for Charity and we will provide you with free in-home care."