Ryan Reynolds' U.K. internet advert banned

Ryan Reynolds' stunt-filled advertisement for internet provider British Telecommunications (BT) has been banned by U.K. authorities.

The TV advert showed the Deadpool star hanging from a helicopter with the aim of demonstrating that BT's Wi-Fi had a stronger signal than its competitors.

As the helicopter flew higher, a panicked Ryan was shown clinging on to its landing skids while browsing a tablet computer that was still able to connect to the internet via his home Wi-Fi.

Bosses at BT's competitors complained about the advert to officials at Britain's Advertising Standards Authority (ASA), and they ruled two assertions contained in the company's marketing were not properly substantiated.

The ASA's ruling found that although when tested BT's Smart Hub Wi-Fi router did provide a stronger signal than other major British internet providers, claims the broadband was the most powerful in the U.K. market as a whole, and that it provided better coverage than competitors in a residential setting were misleading.

Another complaint, that the situation depicting Ryan receiving Wi-Fi signal while hanging from the helicopter was inaccurate, was not upheld as it was clearly a "fantastical situation" designed to demonstrate the 200 meter range of BT's router.

ASA officials told BT to ensure the advertisement did not appear again in its current form and "to ensure that they made the basis of comparative claims clear in order to avoid giving a misleading impression to consumers".

The newly banned advert is not the first featuring Ryan to land BT in trouble with the ASA, as last year (16) the company had to shelve another big budget advertising campaign centered on the actor after its claims were found to be misleading.