And he's revealed the main source for his onscreen creation - it's based on industrialist and Fiat heir Elkann, after Brand was stunned by his behavior during a Los Angeles Lakers basketball game last year (10).

Brand tells Total Film magazine, "I looked at the heir to the Fiat fortune and the way he dressed. I also saw him at a basketball game and the ball came near him and he lashed out at it in a drunken way. I don't know why he did it. Perhaps he saw it as part of some demonic fantasy?"