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Rihanna still faces racial prejudice in business

Rihanna enters every business deal determined to "exceed expectations" after revealing she regularly faces racial prejudice despite her superstar status.

The Diamonds singer made the revelation during a candid chat with director Miranda July for T: The New York Times Style Magazine. As they discussed the subject of "being a young black woman with power in America", the Bajan beauty confessed she only started to notice she was being treated differently after she moved to the States as a teen.


"You know, when I started to experience the difference - or even have my race be highlighted - it was mostly when I would do business deal," she explains. "And, you know, that never ends, by the way. It's still a thing. And it's the thing that makes me want to prove people wrong. It almost excites me; I know what they're expecting and I can't wait to show them that I'm here to exceed those expectations.


"But I have to bear in mind that those people are judging you because you're packaged a certain way - they've been programmed to think a black man in a hoodie means grab your purse a little tighter. For me, it comes down to smaller issues, scenarios in which people can assume something of me without knowing me, just by my packaging."