Rihanna enters every business deal determined to "exceed expectations" after revealing she regularly faces racial prejudice despite her superstar status.
The Diamonds singer made the revelation during a candid chat with director Miranda July for T: The New York Times Style Magazine. As they discussed the subject of "being a young black woman with power in America", the Bajan beauty confessed she only started to notice she was being treated differently after she moved to the States as a teen.
"You know, when I started to experience the difference - or even have my race be highlighted - it was mostly when I would do business deal," she explains. "And, you know, that never ends, by the way. It's still a thing. And it's the thing that makes me want to prove people wrong. It almost excites me; I know what they're expecting and I can't wait to show them that I'm here to exceed those expectations.
"But I have to bear in mind that those people are judging you because you're packaged a certain way - they've been programmed to think a black man in a hoodie means grab your purse a little tighter. For me, it comes down to smaller issues, scenarios in which people can assume something of me without knowing me, just by my packaging."