Rihanna named creative director for Puma

R&B star Rihanna has been officially named creative director for sports apparel giant Puma.

The Diamonds hitmaker will oversee the company's women's line and "will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio".

Rihanna will also serve as a global ambassador for the brand.

Puma's CEO Bjorn Gulden says, "Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition - all these things make her a perfect ambassador for our brand.

"With a strong portfolio in football, running and motorsport, finding an inspiring partner for women's training was very important. Rihanna was a natural choice for us. We're delighted to have her as a partner, and we're looking forward to what's to come."