Rae Sremmurd sign major Reebok deal

Rap duo Rae Sremmurd have signed on to front Reebok's new Classic Leather campaign.

The Black Beatles hitmakers, brothers Slim Jxmmi and Swae Lee, are among the most influential hip-hop artists, and Reebok bosses are hoping their stylish ways will boost their brand.

"The Classic Leather is all about defying classification," Swae Lee says in a statement. "It's all about creating a community for different kinds of people to come together and just have fun. Anyone can wear it, wherever you’re from, whatever your situation is."

Reebok bosses have a roster of fashion-conscious hip-hop stars - they've collaborated with Kendrick Lamar, Teyana Taylor, and Future within the past 12 months. Future dropped his popular, black and white Zoku Runner sneaker in London in March (17).

"Swae and Jxmmi are the perfect partners for the Classic Leather," said Todd Krinsky, the general manager of Reebok Classic. "These guys are constantly pushing boundaries, which Reebok Classic is all about. Few artists so passionately embrace life and nonconformity like Rae Sremmurd, and we’re excited to bring them into the Reebok Classic family."