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One Direction launch jewellery collection

One Direction have expanded their business empire by launching a cut-price jewellery collection.

The boyband singers, who are already working on their own perfume line for female fans, have now put together a range of charm bracelets, name necklaces and watches for U.K. chain Argos.


Prices start at $21.60 and pieces include a charm bracelet featuring pictures of the boys' faces and coloured plastic watches.


One Direction follow in the footsteps of fellow boyband JLS, who have also launched a jewellery collection with Argos.


The band's first fragrance is due for release later this year (13) and is set to go head-to-head with previously released female-focused fragrances by pop rival Justin Bieber.