Nicki Minaj has been named the new face of fashion house Roberto Cavalli.
The hip-hop star will front the company's Spring/Summer 2015 advertising campaign, shot by Lana Del Rey's boyfriend Francesco Carrozzini.
Announcing the news on Thursday (18Dec14), Cavalli says, "I chose Nicki Minaj because she embodies the exuberant and modern femininity of the Cavalli woman.
"In recent years we have become accustomed to women castigated in clothes that hide their body shapes. With this campaign, I wanted to send a strong countertrend message. I wanted a sensual woman who is aware of her body, who is not afraid to show her curves, rather she make them as a strength."