Niall Horan was reportedly left embarrassed during a live radio interview in Australia after a caller declared "no one cares about him".
The 23-year-old One Direction star was left red-faced when a listener phone-in on KIIS 1065’s The Kyle and Jackie O show didn't quite go to plan.
According to British newspaper Metro, show hosts Kyle Sandilands and Jackie O asked fans of the Irish singer, who recently launched his debut solo single, to phone in with their questions for Niall to answer.
A Canadian student and fan was in class when she got the opportunity to speak to Niall, and Kyle and Jackie O urged her to announce to her class she was chatting to a One Direction member.
"‘Tell (your fellow students) you’re on the line with Niall right now and they will totally lose their minds, go on," they said.
The chat got awkward when the fan replied: "I'm sorry, I live in Canada, nobody really cares about it anymore."
After a painfully silent pause, Kyle tried to salvage the situation but only made it worse, saying: "What do you mean they won’t care? Freaking Niall’s on the phone!"
He then added to Niall: "Oh sorry buddy… we would chop that out if we weren’t live."
As a member of One Direction, Niall was part of one of the biggest boybands in the world, who created Beatles type mania wherever they went.
After splitting from Simon Cowell’s label Syco in a shock move - to Cowell at least - in September (16), he signed a new deal with label Capitol Records. Last week (ends02Oct16), he dropped a surprise debut single This Town, which is predicted to hit the number one spot in the U.K. charts on Friday (07Oct16).