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Naomi Campbell mistakenly uses PR text for Instagram post

Written by . Published: June 18 2016

Naomi Campbell posted the full message sent to her by a brand expert to accompany an Instagram post about Adidas trainers on Thursday (16Jun16).


The model's faux pas mirrored that of reality star Scott Disick who messed up a promotional tweet for Bootea protein shake last month (May15). Scott accidentally copied and pasted a message from the PR company, which told him what to say about the product and when to say it. Despite the detailed instructions, Scott messed up by posting them along with the product he was reportedly paid to promote.


According to a report in British newspaper Metro, supermodel Naomi reportedly shared a sponsored Instagram post for a pair of Adidas 350 SPZL trainers from the brand's Spezial range on Thursday.


Her original post, which she has now deleted, read: "Naomi, so nice to see you in good spirits!!! Could you put something like: Thanks to my friend @gary.aspden and all at adidas – loving these adidas 350 SPZL from the adidas Spezial range. @adidasoriginals".


The 46-year-old quickly revised her mistake, and posted: "Thanks to my friend @gary.aspden and all at adidas - loving these adidas 350 SPZL from the adidas Spezial range. #thesearemine."


It's unclear if Naomi was paid for the post. The model brushed off the mistake as she attended a charity fundraiser on Thursday night.


The supermodel oozed confidence as she supported the 10th anniversary of The Hoping Foundation's fundraising event for Palestinian refugee children. Pal Kate Moss also attended the event at Ronnie Scott's Jazz Club in central London.

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