×
  • Camila Mendes

    The "Riverdale" star reveals whether she's an Archie or a Jughead in real life.

    WATCH NOW
  • Pretty Little Liars

    On set with Shay Mitchell, Ashley Benson, Janel Parrish, and more as they prepare for finale of hit show.

    WATCH NOW
  • 13 Reasons Why

    Actors Dylan Minnette and Katherine Langford discuss their roles in Selena Gomez-produced Neflix series.

    WATCH NOW
  • Zedd

    Catching up with EDM king backstage at his ACLU Benefit Concert where he discusses collaborations and more.

    WATCH NOW

 
 
 

According to Britain's Independent newspaper, Salter bought the rights from Anna Strasberg, whose late husband, actor Lee Strasberg, was Monroe's acting teacher and beneficiary of her will. The exact sum he paid has not been disclosed.

Salter, who also manages Bob Marley's image through his Authentic Brands firm, is convinced he can make the Some Like It Hot star more popular than ever.

He says, "Why does Lindsay Lohan aspire to be Marilyn Monroe? Why does Lady Gaga aspire to be Marilyn Monroe? The reason is that she is an iconic personality, she has great style, she is just simply elegant. She stands for glamour, and sex appeal, and - remember this - she proves that size doesn't matter. She is voluptuous, a real woman.

"The younger generation will fall in love with her the way we fell in love."

Marilyn Monroe died in 1962 at the age of 36.