Singer Mariah Carey has launched a "melodic beverage" which allows consumers to unlock exclusive content from the singer.
The non-alcoholic drink, named Butterfly, comes with a barcode on the bottle, which, when scanned, allows users access to the Hero hitmaker's new social network for exclusive photos and videos through the Go N’Syde Beverage app.
At a press conference in New York on Tuesday (10Jun14), Carey said, "I have always wanted to do something with a beverage... This is a whole ‘nother thing. We can do this, and I will almost be in the room with you."