+the news
Madonna launching global fashion brand
Written by . Published: November 04 2011
Madonna is hoping to channel her chart success into a global brand.
The pop superstar is one of the most famous women on the planet, but she has refused to capitalise on her name through clothing, fragrances and accessories - until now.
Madonna launched teen line Material Girl with daughter Lourdes last
year (10), and now she has announced plans to create a business
empire called Truth or Dare - the name of her candid 1991
documentary.
The brand will incorporate fashion, scents, handbags and lingerie
and it is set to hit stores across the U.S. and then the world next
year (12).
Madonna says, "Over the past several decades, I have been
approached countless times to create my own brand. The timing is
right."