Madonna and her daughter Lourdes trade insults in a spoof online video to launch the singer's search for the new face of her clothing line.
The Like a Virgin hitmaker is hunting for a model to represent her Material Girl range, and she's roped in 15 year old Lourdes for a promo clip announcing the competition.
In the four-minute film, Madonna is seen squabbling with her daughter in a dressing room as an aide styles her hair.
As the pop star tells Lourdes her image of the perfect model for the range, her daughter adopts the guise of a sulky teenager, texting on her phone and eating a plate of fruit while ignoring her mum's chat.
Her attitude prompts Madonna to tell her, "You're not taking this seriously" and then dismiss her with the word "whatevs", provoking Lourdes into replying: "We don't say that any more."
The exchange ends with Madonna accusing her daughter of being "lookist and ageist" before asking: "Have you done your homework?"
Auditions for the face of the Material Girl range - who Madonna insists must be a "woman-girl-female-child" - will be held in New York, Miami, Chicago, San Francisco, and Los Angeles next month (Nov11).