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Madonna expanding Hard Candy Fitness company

Madonna is expanding her Hard Candy Fitness empire with a new merchandising deal.

The Material Girl hitmaker has eight boutique gym locations around the world and she is now partnering up with her manager Guy Oseary and bosses at New Evolution Ventures and Epic Rights to expand the brand into retail products, according to Billboard.com.


Head of Epic Rights' Celebrity & Lifestyle division Dan Levin says, "We wanted to bring the brand to the public so if they never have a chance to join a Hard Candy Fitness club, you can still experience the Hard Candy Fitness workout wherever you are, and have the best-in-class tools."


The singer is also looking to expand her fitness centres into Asia and the US in 2016.