LUDACRIS LANDS OWN FRAGRANCE

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Ludacris is entering the world of celebrity fragrances by launching his own cologne.

The Area Codes hitmaker, real name Christopher Bridges, has teamed up with body spray firm Tag for its Signature Scents range.He says, They approached us saying that there was an opportunity where I could design a can and endorse a fragrance... It's something that is uncharted territory for me so I was definitely interested.