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Kit Harington is Dolce & Gabbana's New Fragrance Spokesman

Game Of Thrones hunk Kit Harington has been unveiled as the face of Dolce & Gabbana's fragrance line The One for Men.

The Brit will grace print and TV ads for the new cologne, which will debut in September (17).

"Kit Harington is exactly how we see the Dolce & Gabbana man: young, naturally charming, charismatic, with a personality rich in traits," Domenico Dolce and Stefano Gabbana said in a statement. "There could be no other face for The One for Men. We are happy to have him joining the Dolce & Gabbana family."