Comedian Kevin Hart has invested in men's underwear company Tommy John.
The funnyman made his Tommy John appreciation clear three years ago, by posting a video of himself in a pair of the label's designs. The company quickly sent him some complementary underpants, but it wasn't until earlier this year (16), that Kevin approached the brand. And rather than just being paid to pose in his pants, Kevin wanted a slice of the business pie.
"I wanted to be something more than just another celebrity endorser," Kevin said, reports WWD. "There's something so much more authentic about investing in the brands that you love - brands that you wear, instead of getting paid to."
Tom Patterson, Tommy John's founder and chief executive officer, admits he was wary about teaming up with a big name, but after meeting Kevin a few times said he would have been "crazy" not to have signed him up.
A Kevin Hart by Tommy John line is planned for next year (17).