Pop star Ke$Ha has teamed up with fashion brand Baby-G to launch an exclusive new watch collection.
The Tik Tok hitmaker has embraced her unique style and designed two special timepieces for the Casio brand - one leopard print and one all-American, reflecting the colours of her country's flag.
And the singer insists partnering with Casio was a thrilling experience.
She says, "I've been designing and making my own clothes since I was young, and, as an artist, I design all of my stage costumes. This experience with Casio is so exciting because it's my first collaboration as a designer and it's extra meaningful because I wrote my first single 'TiK ToK' on a Casio keyboard.
"In creating my red, white and blue watch, I was obviously inspired by the American flag because it's a recurring theme in my aesthetic but also represents freedom of speech, a right I passionately exercise in my life and in my music.
"Leopard print is another recurring theme in my look, which I like to wear because it brings out my animal inside. I hope when people wear my watches they're reminded to express themselves always and never lose the animal inside themselves."
The water-resistant watches can be purchased at select fashion boutiques, with prices starting at $99.