Supermodel Kate Upton has been named the new face of fashion retailer Express.
The Sports Illustrated beauty has been hired to model the brand's new collections, making her the company's first celebrity spokesperson in 10 years.
Chairman and CEO of Express Michael Weiss announced the new partnership on Wednesday (12Mar14) in a statement that reads: "(This) is the culmination of two iconic American establishments coming together."
Upton will make her debut as the company's spokesperson on Thursday (13Mar14), when she hosts the Express spring runway show at The Raleigh hotel in Miami Beach, Florida.
Her ads for Express will debut this autumn (14).