Kate Hudson has replaced Demi Moore as the face of clothing retailer Ann Taylor.
The Ghost beauty recently fronted the brand's 2011 winter advertising campaign and now Almost Famous star Hudson has signed on to take over as the company's spokesperson.
She says, "I love fashion, and their new spring collection is so stylish and hip and colourful! As a young girl, I looked up to the sophisticated style of Ann Taylor, so it's been very cool to see how the brand has evolved to meet the changing needs of modern women."
Hudson has teamed up with photographer Tom Munro for her first Ann Taylor campaign shoot. The ads will be unveiled next month (Feb12).
The new mum also follows in the footsteps of Katie Holmes, who was among the 2011 faces of the company.