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Reality TV star Kim Kardashian has an unlikely coach preparing her for the launch of her first perfume - she's signed a deal with 50 Cent's fragrance company.

The Keeping Up With the Kardashians star will compete with with an endless line of celebrities from Britney Spears to Pamela Anderson when her new scent hits shelves next spring (10). However, Kardashian insists her as yet unnamed fragrance will be unlike other A-list endorsements, after inking a deal with the rapper's company, Lighthouse Beauty - which will also market and distribute a line of 50 Cent-inspired colognes later this year (09).She tells Women's Wear Daily, “What's so different about their approach is that they have worked so closely with me on all aspects of my fragrance, the bottle, the juice…so I can develop a product that truly represents me and speaks to my fans….the fragrance really captures who I am.”