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Kardashian branding bosses lose infringement battle

The branding bosses behind the Kardashian sisters' Khroma cosmetic goods line have lost a major battle with the owner of a Florida-based make-up firm.

Boldface Licensing + Branding chiefs, who license Kim, Kourtney and Khloe Kardashians' names and likenesses, are seeking emergency relief after a California federal judge issued an injunction on the sisters' Khroma items on Monday (11Mar13).


Judge Audrey Collins declared the Khroma brand was likely to infringe the trademark rights on Lee Tillett's Kroma line of cosmetics, and as such she demanded the socialite sisters' products be pulled from over 5,300 stores across the U.S.


Collins explains, "Tillett has demonstrated that it will likely lose business opportunities, customers, and goodwill due to Boldface's use of the confusingly similar Khroma Beauty marks. This Court has little doubt that, in short order, the Khroma Beauty products will likely eliminate Tillett's business entirely, creating irreparable harm to justify an injunction."


Tillett has agreed to allow the stores to sell out their current Khroma products, according to The Hollywood Reporter.