Kanye West is to live stream his runway show at New York Fashion Week in cinemas across the U.S., Australia, and Europe.
The rapper and fashion mogul will show his Kanye West X Adidas Originals Collection - dubbed Yeezy Season 2 - at noon New York time on Wednesday (16Sep15), and fans across the world will be able to see the event in cinemas.
West surprised the industry with a last-minute announcement on Twitter.com on Monday (14Sep15) revealing he will debut his new collection during the fashion showpiece in the Big Apple.
However, the announcement angered at least one fellow fashionista - luxury streetwear designer Anne Bowen tells Women's Wear Daily, "Kanye knows he is a media sensation and it is just not ethical to do this. It's like we are David and he is Goliath. We have put our heart and soul into our show, and should not be stepped on like this."
Tickets to the cinema screenings are on a first come, first served basis, and will be available from Tuesday (15Sep15).