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Kanye West setting up Pablo pop-up shop

Kanye West is setting up a temporary shop in New York City in support of his The Life of Pablo album this weekend (begs18Mar16).

The hip-hop mogul and fashion designer took to Twitter on Thursday (17Mar16) to announce the news just one day before the pop-up shop is slated to open.


He wrote, "PABLO POP-UP SHOP MARCH 18-20 FRI 4-8 PM SAT SUN 12-8 PM AT 83 WOOSTER IN NYC."


While Kanye did not reveal any other details, his tweet suggests the store will feature merchandise related to his new album, The Life of Pablo.


He previously invited fans to pop-up shops to promote his 2013 album Yeezus as well as his 2011 joint album with Jay Z, Watch the Throne, with both stores also located in the Big Apple.


Kanye first showed off Pablo merchandise during his Yeezy Season three fashion show and album listening party at Madison Square Garden last month (Feb16).


According to Billboard, the new items up for sale included maroon beanies and baseball hats, and hoodies with the phrase 'I Feel Like Pablo' emblazoned on them.


The pop-up store news comes days after Kanye announced on Twitter, "No more fashion calendar... I'm going Mad Max... 6 collections a year... 3 albums a year."


Kanye has been collaborating with top German sports brand Adidas for his Yeezy clothing collection since 2015. His Yeezy line includes both mens and womenswear as well as footwear, including the highly popular Yeezy Boost sneakers.


All three of Kanye's Yeezy collections have debuted during New York Fashion Week, with the most recent Season three line featuring pieces from his Autumn/Winter 16 collection.