Kanye West has taken to Twitter to plead with radio stations to play Frank Ocean's new music.
Frank released his long-awaited second album Blonde last Saturday (20Aug16), with hordes of celebrities including Zac Efron and Ruby Rose praising the musician for the innovative 17-track LP.
Kanye has long been a supporter of Frank's, and once again used his social media power in a bid to encourage his fans to request their local radio stations play tracks from the record, which is otherwise unlikely to be aired on the radio due to Frank's complex and textured songwriting.
"If anyone at radio really loves music ... Come together and pick your favourite Frank Ocean song and play it at least 10 times a day," Kanye began his tweets on Tuesday night (23Aug16).
"Every station across the globe. I Heart. Clear Channel local stations. Satellite. Every station. This will make the world better."
Kanye also compared Frank to himself and Drake, who both have suffered from lack of radio play due to the nature of their songs.
"Me and Drake both listen to Frank. Radio has to support amazing artists," he added. "Ask yourself Why did you love music in the first place and what can you do to add to the story.
"Power to the people. Power to the artist. Empower the artist and create a more inspired world."
Kanye is clearly a huge fan of Blonde, and told fans on Twitter he had it "on repeat" following its release.
He also penned a poem for Frank's Boys Don't Cry magazine, which was released in conjunction with Blonde.
However, instead of using the opportunity to discuss his financial issues or the state of the world - which Kanye has spoken about on more than one occasion - Kanye opted to write a ditty about his love of fast food chain McDonald's.
"McDonalds man, McDonalds man, The French fries had a plan," the open reads. "The salad bad and the ketchup made a band, Cus (because) the French fries had a plan, The French fries had a plan."
Accompanying the poem were snaps of Kanye rolling up to a McDonald's drive-thru, taken by photographer Nabil Elderkin.