Kanye West will premiere his new video Famous at a glitzy event near Los Angeles on Friday (24Jun16).
The 39-year-old rapper is known for never doing anything by halves, and has chosen to unveil the "groundbreaking visual" for the track at The Forum in Inglewood, California on Friday afternoon.
Fans will be able to get their hands on tickets to the exclusive event for $25 when they go on sale at 10am PST on Thursday (23Jun16). In addition, new merchandise created especially for the event will go on sale.
Once tickets to the 17,500 capacity venue have sold out, others will be able to watch the event via a live stream on Jay Z's Tidal music service.
This latest event follows Kanye's sold-out Yeezy Season 3 fashion show at Madison Square Garden in New York back in February (16), where he premiered his latest album The Life of Pablo.
It is unclear just what Kanye has planned with his Famous video, but the track hit headlines earlier this year (16) when it was revealed that he jokes about sleeping with Taylor Swift and calls her a "b**ch" in the lyrics.
There has since been a heated war of words between Taylor and Kanye via their representatives. While Taylor's spokesperson blasted his lyric choice, Kanye then claimed the singer had given him the OK to reference her in the track.
Kanye's wife Kim Kardashian then got involved in the row during a recent interview with GQ magazine, in which she claimed Taylor "totally knew" about the song, and that a tape of the phone call in which she agreed to the track being released exists.
Following Kim's chat with GQ, Taylor's representatives released a statement in which they accused the reality star of being "incorrect" in her claims.
But Britain's The Sun newspaper then claimed it had seen a legal letter sent by Taylor's lawyers, in which they are said to have demanded that the tape of the conversation should be destroyed.
"Taylor got her lawyers to threaten Kanye and demanded that the recording was killed," a source told the newspaper. "They stressed the phone call was confidential and that publishing it would violate her rights.
"It validates that a taped conversation where Taylor was on board with the song does exist, and just shows how worried she is about the truth coming out."