Justin Timberlake has signed a two-year contract with bosses at MasterCard to deliver "truly unique" events and experiences to cardholders.
The SexyBack hitmaker is looking forward to his partnership with the financial services company, famed for its Priceless advertising campaign, as it will allow him to "engage" more with his loyal fans.
In a statement, he says, "I'm thrilled to be part of a collaboration that offers me the opportunity to connect and engage with fans and bring them closer to the music. MasterCard is a respected global brand and I look forward to working with them to bring something truly unique to their cardholders."
The deal is part of MasterCard's Priceless Cities campaign, which gives customers special offers in 15 major cities around the world, including New York, Los Angeles and London.
Timberlake's first event with the brand is an exclusive gig at New York City's Roseland Ballroom on Sunday (05May13).