×
  • Josh Duhamel

    Actor discusses his film 'This Is Your Death' and reveals some of his worst pre-fame jobs.

    WATCH NOW
  • Power Rangers

    It's Morphin Time in the Studio with Dacre Montgomery (Red), Becky G. (Yellow), Ludi Lin (Black), RJ Cyler (Blue), & Naomi Scott.

    WATCH NOW
  • Candace Cameron Bure

    Actress discusses juggling roles as Aurora Teagarden and DJ Tanner from "Fuller House".

    WATCH NOW
  • Peyton List

    "Bunk'd" star shows off glamorous orange carpet look at the Kids' Choice Awards and reveals whom she'd love to slime.

    WATCH NOW

 
 
 

In the commercial, which was unveiled on Tuesday (19Jul11), the Baby hitmaker says, "I get it, it's tempting to text and drive, but maybe it's time to take responsibility for our actions. If someone texts you while you're driving, let them wait. You're more important than a text could ever be."

Bieber insists the ad is all about safety, telling HuffingtonPost.com, "This campaign isn't anti-texting. It's about texting responsibly."

And the singer reveals he was inspired to take a stand against the dangerous practice after meeting the family of tragic Texan teenager Alex Brown, who died in 2009 after losing control of her car while using her phone.

Bieber helped Brown's parents redecorate their home in a special episode of Extreme Makeover: Home Edition, which aired earlier this year (11), and he has continued to work with their Remember Alex Brown Foundation ever since.

In a post on his Twitter.com page, he writes, "We Launch 2day (today) - proud to be working with PhoneGuard & RAB Foundation."