Jessie J: 'Kids should be banned from TV talent shows'

British pop star Jessie J has taken aim at talent show guru Simon Cowell for allowing children to audition on his popular TV contests.

The Price Tag hitmaker, who is a coach on the U.K. version of The Voice, admits she feels "very uncomfortable" watching young wannabes perform on rival series Britain's Got Talent, which Cowell created and currently judges, and is adamant they should be banned from trying out.

She says, "I cannot agree with kids having to go through three or four auditions when it's purely for ridicule. I don't understand why it's legal, I think it's wrong. I watched Britain's Got Talent auditions and there are these kids getting laughed at by the audience, I'm like, 'Whoa, why?'

"I get very uncomfortable seeing young kids on stage because I know what it's like. I know however much greatness there is in this world, there are also a lot of mean people behind computers. Children need to be children."

Jessie insists viewers are beginning to side with her, adding, "I think the public, thank God, have finally realized that it's wrong."