Jessica Alba's natural lifestyle brand The Honest Company has been hit with a lawsuit for allegedly misleading customers by selling products containing synthetic ingredients.
In the class action suit, consumer Jonathan D. Rubin claims a number of goods, including soaps, diapers and cleaning products, contain artificial preservatives and he accuses The Honest Company executives of "deceptively and misleadingly" labelling items as natural.
Rubin also accuses them of selling ineffective sunscreen, an issue Alba defended in August (15) following complaints on social media. At the time, she wrote on Instagram.com, "We take sun protection seriously here at Honest... For those who have expressed concerns about our Sunscreen Lotion, we want you to know that we hear you and we're here for you. As always, we'll do what it takes to make it right."
Rubin wants profits from the products in question to be refunded to customers who bought them, which could cost the company around $5 million, according to TMZ.com.