+the news

Articles

Jessica Alba adding beauty line to The Honest Company

Actress Jessica Alba is expanding her successful natural lifestyle company by adding their first beauty line this autumn (15).

The Sin City star co-founded The Honest Company, which develops and sells non-toxic home goods and baby products, in 2012, and on Wednesday (17Jun15), Alba revealed the firm's new cosmetics collection, Honest Beauty.


The actress posted the line's first ad on Instagram.com- it features herself alongside models of many ethnicities, alongside the tag line "Honest Beauty - Honestly Beautiful".


While no further details have been revealed, the collection will presumably follow Alba's other Honest products, which feature only natural and eco-friendly ingredients.


The news of Honest Beauty comes weeks after Forbes magazine editors predicted the actress' successful company will make as much as $250 million in revenue this year (15), and valued the company at $1 billion.