Actress Jessica Alba is expanding her successful natural lifestyle company by adding their first beauty line this autumn (15).
The Sin City star co-founded The Honest Company, which develops and sells non-toxic home goods and baby products, in 2012, and on Wednesday (17Jun15), Alba revealed the firm's new cosmetics collection, Honest Beauty.
The actress posted the line's first ad on Instagram.com- it features herself alongside models of many ethnicities, alongside the tag line "Honest Beauty - Honestly Beautiful".
While no further details have been revealed, the collection will presumably follow Alba's other Honest products, which feature only natural and eco-friendly ingredients.
The news of Honest Beauty comes weeks after Forbes magazine editors predicted the actress' successful company will make as much as $250 million in revenue this year (15), and valued the company at $1 billion.