But Jay-Z's followers will have to work for their prize - the pages have been cleverly hidden all over New York, London, Las Vegas, and Los Angeles and fans have to answer questions based on his lyrics to win clues to their location.

The competition is being run in association with search engine Bing and winners will also be treated to trips to Las Vegas to see the Big Pimpin' star perform with Coldplay on New Year's Eve (31Dec10).

Bing boss Eric Hadley says, "The campaign provides insight into Jay-Z's life in a unique way that strikes a chord with Jay-Z fans and music enthusiasts alike. This campaign gives us a great opportunity to introduce Bing to the millions of Jay-Z fans by bringing a meaningful experience that magnifies their connection to him."