Jay Z and Justin Timberlake have debuted the video for their new single Holy Grail in the first ever Facebook.com premiere from a major artist.
The Suit & Tie hitmakers released the collaborative effort on Thursday (29Aug13) and gave bosses at the social media site a 24-hour exclusivity window, using their proprietary video player.
Nick Grudin, head of content partnerships for Facebook.com, says, "What we're doing with Jay Z today is really exciting and we think emblematic of the evolution for music and how musicians can connect with their fans.
"And we think that is particularly evident in Jay Z's approach here, which will really allow him to go direct to a massive and instant global audience... This Jay Z video is a nice milestone in showing what's possible in reaching the Facebook audience and really socially electrifying his fanbase."