James Franco has signed up as the guest campaign photographer for denim brand 7 For All Mankind.
The 127 Hours star will direct and shoot the clothing company's multimedia spring (12) campaign in Los Angeles next month (Dec11) in a bid to emphasise the line's free-spirited California lifestyle.
He tells Women's Wear Daily, "For me, it's an excuse to be creative. It's about having the opportunity to be creative in a new way."
James Franco's ads will debut in March (12).