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Iggy Azalea furious about Steve Madden shoe campaign

Rapper Iggy Azalea has pulled an attack on fashion bosses at Steve Madden from Twitter.com after taking to social media on Thursday (29Jan15) to blast them for unveiling "gross" promotional shots of her new shoe collection without consulting her first.

The Fancy hitmaker signed a deal to launch her own line of footwear with the company in August (14) and gave fans a sneak peak of what they could expect in October (14).


The fashion range is due to hit retailers in February (15), but Azalea appeared to be horrified with the advertising images she has seen so far, which were uploaded to a Tumblr.com page without her knowledge on Tuesday (27Jan15).


The pictures, which feature models shot from the neck down posing on inflatables, were not approved by Azalea and she is not happy with the finished campaign. In a Twitter tirade, she accused Steve Madden officials of failing to run the ads by her before going public with them, and insisting the photos do not reflect the vision she had when she posed for her shoot.


In a series of posts, which have since been deleted, she wrote, "Everything in a collaboration is supposed to be mutually approved. But Steve madden did the most disgusting photo shoot ever and never Even told me about it, I'm just now seeing it as its uploaded on some random tumblr page and iam (I am) livid.


"I worked really hard on the creative direction of both the shoes and the shoot I WAS involved with and in. I really feel it's been Tainted with these God awful images that Steve madden took appon (upon) themselves to create and share without my knowledge. Gross gross gross."


She continued, "im (sic) actually so angry about this I'm shaking. I worked so hard on these damn shoes and was so excited to reveal the beautiful and fun (images)... (I've) been bamoozeled (bamboozled) with a tumblr page where everyone wears socks and takes unintentional crotch shots on pool toys. I'm in shock."


Steve Madden officials had yet to respond to Azalea's Twitter rant, which stayed up on her social media account for over half an hour, when WENN went to press.