Gwyneth Paltrow has become an investor in frozen meal kit service Daily Harvest.
The Oscar-winning actress and Goop website founder was keen to throw her support behind the year-old company because she's impressed with the healthy options company bosses offer their subscribers.
"Frozen food gets a bad reputation but it's actually a very practical way to consume nutrient dense foods," a statement from Paltrow to People magazine reads. "Most people don't have access to farm fresh produce year-round and often times the produce available in the grocery store was picked before peak ripeness and then traveled a far distance (sic) to the store while its nutrients degraded."
"Farm-frozen produce is picked at its nutritional peak, retains more nutrients and it's more readily available to everyone," the statement continues. "For this reason, Daily Harvest really resonated with me and I am so excited to get behind a revolution in frozen food with my investment."
Daily Harvest, which was founded by Rachel Drori, offers pre-prepared cups of smoothies, soups, overnight oats, and chia puddings, which are delivered to subscribers' doors.
Serena Williams is also an investor in the company.
"Serena and Gwyneth immediately understood our mission to provide convenient foods without nutritional compromise and their passion for what we are building will make them instrumental members of our investment team," Drori says.