French dance star David Guetta has joined forces with United Nations officials to encourage fans to use Twitter.com to boost donations to the typhoon recovery effort in the Philippines.
The DJ has offered up a new song, titled One Voice, as the soundtrack for The World Needs More... campaign, which aims to raise awareness and funds for the victims of Typhoon Haiyan, which devastated the island nation earlier this month (Nov13), leaving over 5,200 people dead and thousands more homeless.
Guetta is calling on devotees to complete the phrase "The World Needs More" by adding just one word to the end of the sentence and tweet it out using triggers like #worldneedsmore to unlock $1 donations from major sponsors each time they spread the word of the campaign.
The star himself is backing the word "love" and will donate the fee each time fans tweet, "#theworldneedsmore# #love". They can also make personal donations of just $1 by sending a text to 90999.
Guetta says, "I wanted to find a way for people to help using the power of social media and my network. Life has to continue for everyone, even when a catastrophe happens, but there is a way to help and to better prepare for the next one.
"When I play, people are as one on the dance floor. I want the same for the world. No matter how busy you are or where you are, we all share this planet and help each other. We should be as one."
The Who's That Chick? hitmaker will unveil his video for One Voice with U.N. Secretary-General Ban Ki-moon on Friday night (22Nov13), when the promo will be projected onto the side of the U.N. headquarters in New York.