David Beckham's sons cringing over latest underwear advert

David Beckham is feeling the wrath of his children after "embarrassing" them by stripping off for his latest underwear advert.

The 30-second commercial, featuring Beckham wearing his new range for high street store H&M, is set to debut during the Super Bowl this weekend (05Feb12).

Beckham admits his three sons, Brooklyn, Romeo and Cruz, aren't looking forward to seeing their father baring all in front of millions of viewers.

He tells Britain's Daily Mirror, "The boys are pretty embarrassed about it. They're kids, so they said 'Oh my God Daddy, not again. That's really good, but everyone's going to see you in your pants (underwear)'."

However, the sports man insists he has become more considerate around the house since he and wife Victoria became parents to their baby daughter Harper.

He adds, "I can't walk around the house naked any more now that we have a daughter. I'm still OK in underwear, but not naked. With the boys it wasn't a problem as they're naked all of the time. But now with a daughter, the naked days are over."