David Beckham joins new Burger King campaign
David Beckham has joined the stars of a new Burger King ad campaign by appearing in a dream sequence to promote the fast food chain's new smoothie line.
The soccer star and model becomes the fantasy figure of both a check-out assistant and her male manager when he appears at the counter of a BK diner in the ad.
The new campaign hit the headlines for all the wrong reasons
earlier this week (beg02Apr12) when a promo featuring Mary J. Blige
singing about Burger King's new fried chicken menu item was
released online prematurely.
Blige and the chain's bosses were grilled by officials at
African-American rights groups, who accused them of "buffoonery"
and playing to the stereotypes of black people.
Blige has since responded, insisting the online ad - which has
since been pulled - was not as it had been pitched to her.
Burger King bosses apologised to the singer and her fans and
confirmed the ad was unfinished and should not have been made
available on the Internet.
Salma Hayek also appears in the ad campaign.