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Cheryl Cole donating perfume profits to charity

British pop star Cheryl Cole is to donate $160,000 from her perfume sales to the new charity she has launched to help youngsters in her hometown.

The former Girls Aloud singer, whose married name is Cheryl Fernandez-Versini, has set up Cheryl's Trust to aid young people in her native Newcastle, England, and she is giving the organization a boost with a big donation.


Cole is launching the latest version of her fragrance, StormFlower Eau De Toilette, across the U.K. next month (Mar15), and she will be handing over a large slice of the proceeds to her charity.


A statement about the launch reads, "£100,000 from the proceeds of the sale of Cheryl's new StormFlower EDT will be donated to Cheryl's Trust."