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Cher Lloyd launches first perfume

British pop star Cher Lloyd is nosing her way into the fragrance market by releasing her first perfume.

The singer, who shot to fame on Britain's The X Factor, picked out floral notes as well as hints of white chocolate and kiwi for the self-titled scent, which is packaged in a bright pink, diamond-shaped bottle.


A press release states, "Cher has always wanted to release a fragrance which embodies her unique personality. The diamond is used as an iconic symbol for all of us to remember that no matter what others may say, we are all special."


The perfume is being sold in The Fragrance Shop in the U.K.