Chance the Rapper dismisses albums as 'obsolete'
Chance The Rapper anticipates recorded albums will soon become a thing of the past.
The hip hop artist gained major recognition following the release of his second mixtape Acid Rap in 2013 and the critically acclaimed follow-up Coloring Book in May (16).
Since his debut, Chance has been determined to make his mark on the
music industry, and has made some intriguing career choices, such
as refusing to sell his music through paid streaming subscriptions
like Tidal or album rollouts as well as eschewing deals with
mainstream record labels.
During an interview on The Tonight Show Starring Jimmy Fallon on
Monday night (03Oct16), Chance shared that he primarily supports
himself through touring.
“I’m on tour right now, I’m a touring artist,” he told host Jimmy.
“As music grows there’s always new ways of releasing, there’s
visual albums and full concerts and big Broadway musicals. And so
many ways that music moves around now. I feel like trying to fit it
into a 'for sale' album is kind of obsolete now.”
Chance, real name Chancellor Johnathan Bennett, adds not being tied
to a label gives him “more space” to create music.
The strategy seems to be working for the Chicago native, as his
mixtape Coloring Book, which was exclusively released on Apple
Music, was streamed over 57.3 million times in the first week, the
equivalent to 38,000 units sold, causing the record to debut at
number eight on the Billboard 200 chart.
Chance is continuing his Magnificent Coloring World Tour trek as
well, which started in San Diego in September (16) and winds up in
London on 22 November (16).
Meanwhile, the rapper reveals that he much prefers intimate concert
venues to playing at large festivals.
“Honestly, (with) festivals there’s a lot of logistical problems...
There’s too many artists and you’ve got to find catering and all
types of stuff. I like it when it’s just my show y’know? I show up
and do my thing,” he smiled.