Dance DJ Calvin Harris is adding fashion model to his resume after becoming the new face of Emporio Armani.
The Summer hitmaker has followed in the footsteps of his We Found Love collaborator Rihanna by fronting the Italian design house's classy black-and-white ad campaign, which features photos of the Scot in a suit, wearing thick-rimmed shades and showing off an Armani watch.
Announcing Harris' appointment, fashion designer Giorgio Armani says, "Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy.
"He isn't a model by nature, and this creates a more sincere and engaging bond with the public."
A flattered Harris adds, "It's incredible to be working with Mr. Armani and his team at Emporio Armani. I feel an affinity to the brand ethos and have been a long time admirer of their designs."
The new commercials will debut in January (15).