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And Beyonce models the eye-catching tattoos in the new ads.

Tina Knowles tells WWD.com, "We decided to invite Temptu to help us create custom body art for (our) model... The resulting images were so strong that we realised consumers might want to re-create the tattoos themselves."

The waterproof tattoos will be offered in Dereon’s signature fleur icon and in chains, spider designs, rocker bolts and jewel baubles. An online-only deluxe kit will feature a signed photo of Beyonce.