Actor Ben Affleck is struggling to rally support from Hollywood executives to back his plans to make a film about the troubles in the Democratic Republic of Congo.
The actor and director has long been campaigning to raise awareness and aid for the Central African nation and established his own charitable foundation, the Eastern Congo Initiative, earlier this year (10) to help women and children affected by rape and sexual violence.
Ben Affleck reveals he's been wanting to turn the situation in the region into a big screen project - but his ideas have been snubbed by Hollywood heads, reports the AFP.
He says, "I would love to make a movie about Congo, but unfortunately I've asked Hollywood folks and they always say, 'Ah, nobody wants to see a movie about Africa.'
"I think that points to this general sense that people sort of tune out, that it doesn't matter. It's also a function of trends and conventional wisdom: if it comes down to a movie with fighting robots or a movie on what's happening in eastern Congo, you're not going to win."
Ben Affleck's comments follow report findings from his foundation officials, who insist the country's leaders need to take charge of an international effort to help stabilise the eastern Congo, which has been left in ruins following years of conflict.
The report states: "In eastern Congo, conflict and insecurity continue while the guns have fallen silent in other parts. The international community - and the U.S. in particular - must do more to address the challenges in eastern Congo if another failure of humanity is to be averted in Central Africa."