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Bella Hadid unveiled as the face of new Bulgari fragrance

Written by . Published: May 25 2017

The Weeknd's model ex Bella Hadid has been unveiled as the face of Bulgari's new fragrance.


Bella, who was appointed ambassador of the brand's accessories line in February (17), helped launch Goldea The Roman Night in Italy on Wednesday (24May17).

The model wore a Bulgari Serpenti necklace and earrings for the big unveiling at the 19th-century palazzo Casina Valadier, which is located inside the Villa Borghese gardens.

An advertising campaign for the new fragrance features Bella escaping a high society event to join pals at a rooftop party.

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