TV bosses behind Australia's Next Top Model have apologized to the show's host Sarah Murdoch after confessing a "human error" was to blame for her embarrassing wrong-winner announcement.
The blonde beauty, who appeared in hit sitcom Friends and 2001 movie Head Over Heels with Freddie Prinze, Jr., announced wannabe model Kelsey Martinovich as the winner during the show's finale last week (begs27Sep10).
But during Martinovich's acceptance speech, producers informed the host there had been a mistake and she was forced to interrupt and reveal the real winner was fellow finalist Amanda Ware, before making a cringing apology.
Now chiefs at the Aussie series' production company have said sorry themselves for giving the wrong information to Murdoch through her ear-piece - but deny reports the mishap was a publicity stunt.
Brian Walsh, director of TV at Foxtel network, says, "We have confirmed that the fault was a human communications error to the host Sarah Murdoch and that an assumption had been made by the producer which has now shown to be incorrect.
"Live television can be unpredictable and people can be forgiven for making a mistake.
"What isn't acceptable, though, is any suggestion that the host, Sarah Murdoch, was at fault or that this was a publicity stunt. Nothing could be further from the truth and we apologize to Sarah for any embarrassment it and the subsequent publicity has caused her."