Pop star Ariana Grande is the new face of British womenswear brand Lipsy.
The Problem singer, 22, will front the label's latest campaign and she is also collaborating with the company on a spring collection, which will debut in early March (16). There are already plans for a summer range, which would launch in May.
The pairing marks the first time Ariana has branched out into fashion.
“It’s so great getting to collaborate with Lipsy to do something special for my fans,” Ariana said, according to WWD. “The line is youthful, affordable, and I know my fans will love it.”
Ariana's 20-piece collection will include prom, party and day dresses, skirt sets, a biker jacket and accessories.
The singer has set prices so they won't break the bank for her fans, with tops starting from $46 and dresses from $51.
The garments will be sold in Lipsy stores around the world, as well as on the brand's website and in U.K. high street store Next.
Ariana has had a busy time expanding her brand, and recently launched her second fragrance - a unisex scent called Frankie, which she produced alongside her older half-brother, who the product is named after.
Frankie opened up about the limited-edition spray on his Instagram.com account on 19 January (16), calling it a scent "meant to be worn by all", while Ariana added her support on Twitter with multiple hashtags such as "#smellssogoodtho" and "#wearingitrn(right now)."
Frankie by Ariana Grande has notes of pink pepper, pear and apricot, as well as sandalwood, musks and sugar crystals.
The unisex scent follows the release of her first-ever perfume, Ari by Ariana Grande, last year (15).