Rap superstar 50 Cent is in talks to team up with Justin Bieber, Usher and Lady Gaga to boost sales of his new energy drink to aid hunger relief in Africa.
The In Da Club star, real name Curtis Jackson, is aiming to provide food for one billion kids in the impoverished continent by 2016, with profits from sales of his Street King drinks donated to the cause.
The miniature bottles, which come in grape and orange mango flavours, went on sale this week (begs12Sep11), and 50 Cent launched the drink with a private party in his native New York on Wednesday (14Sep11).
But 50 had extra reason to celebrate - advanced sales of Street King had already raised enough to fund the feeding of 2.5 million needy kids in Africa and he was able to send a cheque to United Nations officials to cover the cost on Wednesday (14Sep11).
And the rapper is confident he can achieve the feat of feeding more than one billion in less than half of his original five-year deadline.
He says, "It sold out, the first 4,000 shipments in stores in like, 50 states, is sold out... and I was being conservative, because of the actual pre-orders, I was actually able to feed 2.5 million today and I already have interest expressed by other a bunch of people like Usher, Justin Bieber, Lady Gaga, Drake... so we're looking forward to building bigger and better things."